Hey, I'm Jerllin!

pronounced (jur-leen)

I'm a Brooklyn-based digital strategist and UX pro who got tired of traditional portfolio sites and, in a meta move, figured out what I, the user, really wanted for my personal website and went ahead and found the right solution.

To learn more about me or to contact me, just press the down arrow or swipe up. To check out some of the work I've done, press the right arrow or swipe left.

About Me

While I’m currently working as a UX researcher and designer at a large firm, I’ve spent time in education, advertising, and brand licensing. Trained by the best in design thinking, I strive to apply the right tools at the right time in my work.

Generally speaking, I'm a problem-solver, especially in the digital space. And in today's interdisciplinary design landscape, my diverse work experience has really come in handy: I brought big corporate know-how to an independent agency; agency-style aesthetics, digital marketing chops, and creative friction to higher ed; and now, academic rigor to management consulting and financial services. Along the way, I've helped market some of your favorite ice cream brands, create some of the more controversial spirits commercials and ads, launch the world's first joint US/Sino research university, and build interactive experiences that bring personal financial management to life. Outside of work, I play and make (pretty average) music, and write words that I hope makes people feel things.

(And yep, I know things like Sketch and Flinto and Adobe Creative Suite and video production and editing and rapid prototyping and digital fabrication, etc.!)

I'm a double graduate of NYU, most recently of NYU Tisch's Interactive Telecommunications Program. Say hi at coffeetostayplease [at] gmail [dot] com.


SELECTED WORKS

I'm including just a small selection of four examples of my previous work, which I think show a nice cross-section of what I'm capable of. While the four examples are from different industries, each was grounded in disciplined user and market research, prototyping, feedback, and iteration--all of it shaped and led by me. What I hope you'll see, too, is that I'm a seasoned veteran when it comes to aligning design strategy to business strategy.

Unfortunately, with some of these examples, I do have to scrub the client from it due to IP and regulations. While I could've chosen other examples, I think that these speak to certain aspects of my skillset that might make you think, "ooh, we could use someone like her at my firm!" 😉

Interactive Installation - Workflow Automation - Online Education - Open Innovation


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[1/4] Big Bank's FinTech Group

CONTEXT: The FinTech group at this major bank was launching a brand new user-centered product, designed to pull customers in to the creative process. At its core, however, was an inspiring mission of collaboration, co-creation, and innovation. When it became clear that the product would not be public-ready for the already previously-scheduled launch, the challenge became to bring the collaborative ethos to life instead.

SOLUTION: Interactive installations are, at heart, about eliciting humanity and real reactions from users. Instead of creating a straightforward demo, I helped create, design, and build an interactive PFM budget, where customers used custom-built LEGOs to plot their spending priorities. Each LEGO had a light that activated when placed down, resulting in a living light sculpture that was a physical manifestation of the bank's app. I wrote, shot, and animated a corresponding video asset highlighting the future of banking.

IMPACT: An unabashed, runaway hit, the installation converted a third of foot traffic, resulting in high quality impressions. A larger digital campaign around the installation led to an influencer Boomerang that was viewed 26,000 times.

MY RESPONSIBILITIES: Space Design | Experience Design | Strategic Approach | User Research | User Testing | Circuit Prototyping | Digital and Physical Fabrication | Video Production | Editing and Animation

Hit the down arrow/swipe up to learn more. Right arrow/swipe left to move to the next example.


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[1/4] Big Bank Design Preview


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[2/4] Big Firm's Workflow Automation

CONTEXT: This large firm handles billions of dollars of loans and investments that need to be reported to regulators on a quarterly basis. The current process is all done manually with spreadsheets leading employees to work with files that are 90MB+ with 300,000 rows of data. It takes days to just identify simple inconsistencies quarter over quarter.

SOLUTION: Automation is an easy word to throw around, and much, much harder (and expensive!) to implement. It can also feel rather nebulous to clients--"automation" sounds great, but what does it actually entail? I was brought in to design an interactive prototype of an idealized automated process. Starting with a modified service design approach, I pulled together the client journey and pain points, matching them to systems used and untapped opportunities. From there, I generated a desktop app architecture that I then translated into wireframes and, ultimately, an interactive clickable prototype.

IMPACT: The engagement team used my work and wireframes to not only build a case for automation at this particular big firm, but has plans to apply it and use it with other firms. It is becoming the centerpiece for showing (not telling) how workflow automation can make a huge and positive impact.

MY RESPONSIBILITIES: Workshop Design | Workshop Facilitation | User Research | Service Blueprint | Information Architecture | Sketching | Wireframing | Prototyping

Hit the down arrow/swipe up to learn more. Right arrow/swipe left to move to the next example.


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[2/4] Big Firm Design Preview


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[3/4] Founding NYU Stern's Online Programs

CONTEXT: It's no secret that the business model of higher education in the US is not particularly well-suited for today's landscape. From declining enrollments (at the graduate level) to skyrocketing tuition (at every level), it's a well-documented issue that everyone from entrepreneurs to tenured faculty are trying to face head on and tackle. As one prong of the effort to diversify, NYU Stern began exploring online learning as a way to expand offerings via alternative methods and to generate enough income to hold tuition steady.

SOLUTION: I was 3.5 years into my higher ed career when the (then) vice dean and COO of Stern came to me with the opportunity to help launch Stern's online program. I had already helped launch a full research university and was deeply familiar with everything from enterprise systems to admitting the individual student. Using that base of knowledge, I pulled together a strategic plan that included a 3 year road map with key milestones, each designed to test, learn, and iterate in the online space without risking reputational capital. In parallel, I helped build and staff a production studio, where we could film and edit content for online courses.

IMPACT: It is a testament (and a RELIEF!) that Stern's Online Programs is thriving today. What started off as a pilot that I helped stand up in order to hone our capabilities is today a chugging engine of productivity, routinely selling out every semester. Without giving too much away, I'm told that the roadmap is well intact and the more ambitious elements of it are now seen as a reality.

MY RESPONSIBILITIES: Strategy | User Research | Course Design | Ed Tech | Instructional Tech | Strategic Planning | Budgeting and Finances | Marketing and Admissions | Product Roadmap

To learn more, please get in touch!


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[4/4] Connecting 55K NYU Minds

CONTEXT: NYU is famous for its worldwide presence, with three four-year research universities (one which I helped stand up!) and 11 study abroad sites. But other than the NYU flag, there was nothing else pulling the 55,000 active NYU students, staff, and faculty around the world together.

SOLUTION: In partnership with IDEO Shanghai and OpenIDEO, I ran point on pulling together seven colleges within NYU to found the NYU Global Idea Exchange, an open innovation challenge that asked the 55K minds to come together to design solutions for urban dwellers. From designing the challenge, to bringing design thinking training to students all over NYU, to facilitating the design, culminating in a week-long workshop in Shanghai, I brought the vision to life and encouraged thousands across NYU to participate and design the future.

IMPACT: It was an NYU first, challenging the entire community to participate in open innovation. As a result, NYU continues today to use the same principles to encourage collaboration and interaction. A concept that arose directly from a student group in the Global Idea Exchange, RISE, is still in operation today, pursuing funding to help change the world. For the final 13 student fellows that were selected for the Shanghai design week, they cite it as life-changing, and it doesn't get better than that.

MY RESPONSIBILITIES: Experience Design | Design Thinking | Teaching and Education | Interaction Design | UX | Prototyping | Wireframing | Program Management | Workshop Design | Workshop Facilitation

To learn more, please get in touch!


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Thank you for reading! I'd love to be in touch for chats, talks, opportunities, hangs, and more.

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